Mrtk. M6 | Marketing Management

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Program Description:

Welcome to the Marketing Management Course. This course is designed to provide you with a comprehensive understanding of marketing principles, strategies, and techniques. Whether you’re a marketing professional, a business owner, or simply interested in understanding how businesses attract and retain customers, this course will equip you with the knowledge and skills necessary to excel in the field of marketing management.

Module Objectives: 

  1. Understand the role and importance of marketing in business.
  2. Learn key marketing concepts, theories, and frameworks.
  3. Gain insights into consumer behavior and market research.
  4. Develop skills in strategic marketing planning and execution.
  5. Explore various marketing channels and tactics.
  6. Understand the impact of digital marketing and social media.

Topics Cover:

  • Introduction to Marketing Management
  • Marketing Environment Analysis
  • Consumer Behavior
  • Digital Marketing
  • Marketing Metrics and Analytics
  • Global Marketing
  • Emerging Trends in Marketing

Learning Style:
Full Online, Full On-Site, and Blended Available.

Assignments and Exercises:

  1. Reading Assignments: Readings on management theories, case studies, and articles on contemporary management practices.
  2. Case Studies: Analyze real-world management challenges and propose solutions presented in the course lectures. 

Quizzes and Assessments:
 All Modules will have a quiz of multiple choice and or open answer questions linked to it. All Quizzes need to be completed with an 80% score to pass. 

Program Language: 
Course is in English and Lecture is also available in Papiamento & Dutch.

For whom is this program:
For anyone that is currently in the field of Marketing Management or looking to start exploring the Marketing field.

Minimal Education required:
MBO / Years of professional working experience can also be evaluated.

Duration of Program: 
This program consists of 5 Modules, and for each student it can vary depending on the speed of each student. Considering Min 2 Months- Max 4 Months

Hours of Course Program:

  • 8 Lecture Hours
  • 2 Independent Hours & Internship is Encouraged

Cost for Program

  • Register Cost: Free
  • Material Cost: Included in Price
  • 24/7 Guidance: Included in Price
  • Program Cost: ANG 750 (Can be paid in Terms agree with office)

Partners for Program:
Local Businesses.

Upon completion of the program, students will receive a Certificate of Marketing Management.

CJM Academy is accredited through: USA – ACTD

Lst. Revised 26/02/2024

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